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“Designed by Apple in California” book announced

While this is a design book, it is not about the design team, the creative process or product development. It is an objective representation of our work that, ironically, describes who we are. It describes how we work, our values, our preoccupations and our goals. We have always hoped to be defined by what we do rather than by what we say.
— Jony Ive

The products in this book are the result of a profoundly close collaboration between many different groups. Shot by photographer Andrew Zuckerman in a deliberately spare style, the book’s 450 images illustrate Apple’s design process as well as its finished products.

Available beginning tomorrow, Wednesday, November 16, exclusively from, the Small size (10.20" x 12.75") starts at $199 and Large (13" x 16.25") starts at $299.

IndustryEric Andersonapple, books